Field notes
The Growth3 Journal
Honest writing on crypto marketing, Web3 narratives, and what's actually moving the needle right now.
Top Crypto Marketing Mistakes (And What to Do Instead)
Most crypto projects don't fail because the technology is bad. They fail because their marketing is built on assumptions that don't hold in this space. Here are the 8 mistakes that consistently sink Web3 projects — and how to fix each one.
EthanCEO & Founder at Growth3 Labs Jan 9, 2026
Real World Asset Marketing: The Complete Guide for RWA Projects
RWA marketing isn't DeFi marketing with a compliance layer on top. It's a completely different discipline — built for institutional allocators, regulated products, and longer trust timelines. Here's the full playbook for tokenized asset projects.
EthanCEO & Founder at Growth3 Labs Dec 6, 2025
How to Grow Your Crypto Twitter Account to 50K Followers
X is still where crypto narratives are born and credibility is built in real time. Here's exactly how to grow your crypto Twitter account to 50K — through positioning, content, and the right kind of participation.
EthanCEO & Founder at Growth3 Labs Nov 23, 2025
Token Launch Marketing: The Complete TGE Playbook for Web3 Founders
A token launch isn't a single announcement — it's a multi-week campaign built on narrative, community, KOLs, and PR. Here's the complete playbook for running a TGE that actually generates demand and retains holders long after launch day.
EthanCEO & Founder at Growth3 Labs Oct 11, 2025
Crypto Branding: How Visual Identity Builds Trust and Drives Adoption
In crypto, your brand is your first credibility signal — before anyone reads a word of your whitepaper. Here's how strong visual identity, narrative, and design directly drive user adoption and marketing results.
EthanCEO & Founder at Growth3 Labs Sep 24, 2025
NFT Marketing Guide: How to Actually Sell Out Your Collection
Most NFT projects fail not because the art is bad — but because the marketing is. This guide covers every channel, strategy, and timing decision you need to build hype, grow your community, and drive a successful mint.
EthanCEO & Founder at Growth3 Labs Aug 20, 2025
What Is Crypto Marketing? A Simple Guide for Web3 Founders
Crypto marketing isn't traditional marketing with a blockchain twist. It's a completely different game — built on trust, community, and timing. Here's everything founders need to know to get it right.
EthanCEO & Founder at Growth3 Labs Jul 6, 2025